In the Truest Sense of a RIVAL,
We Are, Indeed, the Challenger.
More comfortable than the classics and more stylish than floppy-fitting slip-ons, Rival fearlessly brings both modern design and footwear innovations into the marketspace— and then invites everyone to our party.
Playful Confidence and
Inclusive Energy
Shop Styles For All
RIVAL, Inc. is proud to donate 5% of annual profits to Autism Speaks to help create a world where all people with autism can reach their full potential.
Support The CauseLet customers speak for us
I was surprised by how comfy these are and for someone who's pretty rough on thier shoes they have held up quite well! I will definitely buy these again!
These are simply the most comfortable running shoes I have owned in a long time. They look great, feel great, and are a pleasure for running in. My son also says I have improved my “fit” with these shoes so that means something….I think. I will definitely be purchasing more from this brand!
I was worried about buying these shoes because I wear wide shoes and these don't come in wides. These shoes totally surprised me and are amazing to wear to work all day at work with prek kiddos. My feet weren't sore at the end of the day!
Absolutely love these shoes. This is my second pair of these shoes. I have also bought a pair of a different color. So comfortable.
I bought these because they look stylish and are easy to slip into. I was truly amazed at how comfortable they were to stand and walk in for 10+ hrs at work!!! Definitely excited to see more from this brand!!!
Most comfortable shoe I've ever worn. Feels like wearing socks. Mimimalistic style is ideal for any setting. The store manager at Woodfield Mall (Illinois) brought me a pair to try on and demanded I at least try them on. Very glad for that, because these are the best shoes ever. Already bought a pair for me and my brother.
My brother picked these up for me while I needed shoes for work. Since I’m a cashier and stand up for 8-9 hours. To the point I come home with my feet hot and legs sore. That once I tried on these shoes, to my surprise they were EXTREMELY COMFORTABLE. It’s like there is a thick pad inside the shoes. Even my Nikes that I wore to work are NOT EVEN PADDED.
I purchased a black with coral trim pair at my local Trade Home Shoe store & they were so comfortable that I went back & purchased the gray with brown pair. Comfortable for us that have back problems
SO comfortable! Love them
as an everyday shoe. Wore them for an 8 hour shift at work and my feet loved me for it. Want every color 🤩
If you're looking for a versatile shoe for multiple functions, while being easy to slip and go, this would be a great choice! Also fits my orthotics well.
The Reign is a nice mix of support and comfort. The upper is flexible and fits very well!
Surprisingly roomy for a slip on sock style shoe. I love it for an everyday athleasure or light weight gym shoe!
Easy to slip on. Perfect for traveling.
Super comfortable, easy to slip on and off with no issues, the shoe fit my feet perfectly out of the box!
Very comfortable show. Will be my go to slip on